Your dedicated fractional business development team

Every brand is a media company. Most just haven't monetized like one.

Four8 is a plug-and-play commercial team that executes your vision, sharpens your partnerships and scales revenue growth — built on a framework refined over 15 years across Condé Nast, Accenture, BuzzFeed, GroupM, MGM Resorts, Live Nation and Red Ventures.

Book a consultation See the framework

$1B+: Media investment influenced
20+ yrs: Commercial leadership
25+: Person teams led
10x: YoY category growth

Condé NastAccentureBuzzFeedHearstGroupMLive NationMGM ResortsRed VenturesJPMorgan ChaseTripadvisorDow JonesFireworkOmnicomWPPPublicisHavasCondé NastAccentureBuzzFeedHearstGroupMLive NationMGM ResortsRed VenturesJPMorgan ChaseTripadvisorDow JonesFireworkOmnicomWPPPublicisHavas

The thesis

All brands are media companies.

Attention is no longer rented from publishers — it's produced, owned and compounded. The brands that win build audience, community and content as balance-sheet assets, then monetize them the way media companies always have: subscriptions, sponsorship, commerce and data. That thesis is the operating system behind Otium Media, and it's how Four8 reads every partnership.

Audience

Own the relationship instead of renting reach from the auction.

Community

Turn that audience into a recurring, participatory asset.

Monetization

Layer sponsorship, commerce, membership and data on top.

What we do

The Four8 Framework

A partnership feedback loop that supports both sales and product innovation. Four functions, run continuously, until growth becomes repeatable rather than heroic.

01
Ideate
Frame the commercial thesis, ICP and the offer worth building.
02
Activate
Ship the pitch, the playbook and the partnership into market.
03
Evaluate
Read pipeline, media performance and partner signal honestly.
04
Iterate
Compound what works into a repeatable revenue motion.

Proof

The numbers behind the framework

Two decades of commercial results across platforms, publishers, agencies and ad tech.

Commercial impact, measured

Media investment influenced$1B+
Net new media investment$50M
Pilot expanded to partnership$15K → $50M
ARR closed, 320+ deals / yr$20M
ARR booked in 12 months (AEON)$400K

Twenty years across platforms, publishers, agencies and ad tech — TikTok, Meta, YouTube, Pinterest, Reddit and X.

34%

YoY revenue growth

10x

Firework category growth

SaaS growth in 6 months

Adam Y. Hua

Founder, Four8 · former Condé Nast · former Firework · former Accenture

West Hollywood, CA · Henderson, NV

adam@four8.co

About me

Twenty years turning partnerships into revenue.

I build commercial organizations, sales playbooks and partnership programs for media companies, platforms, agencies and ad tech — as an operator, a player-coach and, increasingly, a builder of AI-native products.

Influenced $1B+ in media investment across agencies, advertisers, publishers and platforms.
Generated $50M in net new media investment through strategic account and agency leadership.
Grew revenue 34% YoY through the pandemic by launching four new growth verticals.
Expanded a $15K pilot into a $50M partnership — ~90% of one agency's social ad business.
Led a 25+ person org across sales, media ops, account management and client services.
Built multiple 0-to-1 business lines across media, SaaS, AI, ad tech and creator ecosystems.

Track record